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Marketing Plan
An extensive marketing campaign will be carried out for each event within the series using the experience gained our events. The marketing campaigns for each event will consist of both offline and online elements including:
- Targeted mailings (using IBC’s database and externals)
- Page advertising
- E-mail campaigns
- Banners ad posting on relevant industry website
- Telesales campaigns
These 2 co-located events will be promoted to the target group based on an extensive marketing campaign that includes the following:
Postal brochure
A postal will be mailed to the market to inform the executives about the 2008 edition and generate inquiries. This brochure includes sponsors and endorsing associations’ logos and explanation of the main objective of the event.
Deadline to be included: November 2007
Pre-agenda & Final brochure
A complete brochure will be mailed to the market to inform the executives about the final agenda of the event. This brochure includes update of sponsors and endorsing associations’ logos, final agenda, and final speakers list.
Deadline to be included: December 2007 & January 2008
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