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AGENDA

DAY 1, 14 SEPTEMBER 2010

08:30 am	Registration and Welcome Coffee
08:30 am	Chairman Opening Remarks Julio Puschel Senior Analyst & Head of Mobile Operator Strategy INFORMA TELECOMS & MEDIA
BILLING AS A MARKETING TOOL
09:10 am	Transpomo: Approaches to Bill Presentation to Drive Up-Selling and Cross-Promotion Main steps Increasing the bill value Generating increased competition for participating in the receipt Up-sell and cross-sell campaigns results Raul Cuadra Manrique Collect Management & Billing Manager TELEFONICA MOVILES DE PERU
09:50 am	Billing as Revenue Generator – Multiplatform, Multiservice Monetization Moving from product-centric to service-centric: what´s required? How to provide multiservice cross-industry monetization across multiplatform’s (IPTV, Mobile, Broadband, etc) Looking into innovative ways to create and maintain multiplatform, multiservice Monetization Derek Peterson Product Marketing Director ORACLE
10:30 am	Networking Coffee Break Sponsored by
BUSINESS INTELLIGENCE
11:10 am	Extracting maximum value from your subscriber data and monetizing your existing assets Customer unified view Segmentation and Propension Models Monitoring usage and planning expansion of Assets Engaging the customer with the right offer Alexandre Wolynec Marketing Planning Manager OI
11:50 am	How Business Intelligence is helping OI to increase quality performance Raphael Stein Business Intelligence Manager OI Vinicius Agostini Operational and Financial Information Manager OI
12:30 pm	Networking Lunch
CHARGING
2:30 pm	Invoice validation tools Things that all validation tools should have The purpose of the tool: narrow scope, precise impact or a broader change in the process. Planning the control points: where and how many Sharing the ownership of the tool between IT and the Revenue Dept How to measure the benefits obtained Roberto Oliveira Senior Billing Manager – Revenue Division CLARO
3:10 pm	Managing & Exploiting the ‘Real-time’ Opportunity The impact of content/data services on the network Deploying real-time capabilities to effectively manage the increase in data traffic The importance of real-time rating and charging: what you need, when you need it Manoel Moya Director, Solution Consultants INTEC AMERICAS
3:50 pm	Networking Coffee Break Sponsored by

04:30 pm

SPECIAL CLOSED OPERATORS WORKSHOP*

Session 1:
Stickiness by Giving Subscribers Charging Control

Abstract: Expanding revenue opportunities by launching IP networks while maximizing legacy investments is a network operator reality. Family bundles with spending limits across mobile, broadband, and TV. Splitting personal from business charges on one mobile device. Bill shock. Network operators own multiple networks, existing revenue relationships, and unique subscriber information. The ability to monetize these assets has been impacted by convergence of networks, IT, Web, devices, and charging. This session will feature best practices and customer case studies in empowering and retaining subscribers through innovative charging models utilizing online charging, service broker, and network appliance solutions.

Session 2:
Do you have 2020 Revenue Vision Today?

Abstract: Communications Service Provider revenue mix in the year 2020 drives business decisions today. Subscription revenues are under pressure by increasing data usage on superphone and tablet devices. Download revenues from music, video, games and other premium content are challenged by social communities fueled by third party developers, virtual goods and their emerging subscription models. ‘Cloud Computing’ is changing the nature of access, self-service, and metered usage revenue. Marketing and advertising subsidized services show promise of new revenues. What revenue mix do you have today and will it remain the same in 2020 given these market trends? This session will explore these market trends and its impact on network evolution, charging models, and service delivery investments today including best practice use cases.

Led by ORACLE

Arturo Pereyra

Sr. Director Marketing & Business Development

Derek Peterson

Product Marketing Director

Ken Lee

Product Marketing Director

*This is a special closed workshop, only for operators and not part of the Billing, Policy& Charging Forum agenda

05:00 pm

Closing of day 1

Implement Strategies to Combat Fraud in Current and Next Generation Networks

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